UTM Builder for Google Shopping Ads
Create UTM tracking links for Google Shopping and product listing ads.
What is the UTM Builder for Google Shopping Ads?
Create UTM tracking links for Google Shopping and product listing ads. Pre-filled with utm_source=shopping and utm_medium=cpc, this builder lets you create clean tracking links in seconds — no copy-paste errors, no broken conventions.
How to Use the UTM Builder for Google Shopping Ads
Step 1: Paste your landing page URL. Step 2: utm_source=shopping is pre-filled. Step 3: Enter your campaign name (e.g. spring-sale). Step 4: Optionally add utm_term and utm_content for A/B testing. Step 5: Copy your tracking URL and paste it into your ad platform.
When to Use This UTM Builder for Google Shopping Ads
Use this builder when running Shopping campaigns and you need consistent, error-free UTM parameters for Google Analytics. Perfect for tracking ad performance across multiple campaigns, ad sets, and creatives. Create UTM tracking links for Google Shopping and product listing ads.
About This Tool
Create UTM tracking links for Google Shopping and product listing ads.
Frequently Asked Questions
Q: How do I track Shopping campaigns in Google Analytics?
A: After generating your tracking URL here, use it as the destination URL in your ad. In Google Analytics, go to Acquisition > Campaigns and filter by utm_source=shopping to see all traffic from Shopping.
Q: What UTM parameters should I use for Shopping?
A: At minimum: utm_source=shopping, utm_medium=cpc, and utm_campaign=your-campaign-name. Add utm_term for keyword-level tracking and utm_content for A/B test variants.
Q: Is TrackLinks free?
A: Yes — 100% free with no sign-up, no limits, no watermark. Generate as many tracking URLs as you need for all your campaigns.