UTM Builder for Salesforce Marketing Cloud
Build UTM links for Salesforce Marketing Cloud and Pardot campaigns.
What is the UTM Builder for Salesforce Marketing Cloud?
Build UTM links for Salesforce Marketing Cloud and Pardot campaigns. Pre-filled with utm_source=salesforce and utm_medium=email, this builder lets you create clean tracking links in seconds — no copy-paste errors, no broken conventions.
How to Use the UTM Builder for Salesforce Marketing Cloud
Step 1: Paste your landing page URL. Step 2: utm_source=salesforce is pre-filled. Step 3: Enter your campaign name (e.g. spring-sale). Step 4: Optionally add utm_term and utm_content for A/B testing. Step 5: Copy your tracking URL and paste it into your ad platform.
When to Use This UTM Builder for Salesforce Marketing Cloud
Use this builder when running Salesforce campaigns and you need consistent, error-free UTM parameters for Google Analytics. Perfect for tracking ad performance across multiple campaigns, ad sets, and creatives. Build UTM links for Salesforce Marketing Cloud and Pardot campaigns.
About This Tool
Build UTM links for Salesforce Marketing Cloud and Pardot campaigns.
Frequently Asked Questions
Q: How do I track Salesforce campaigns in Google Analytics?
A: After generating your tracking URL here, use it as the destination URL in your ad. In Google Analytics, go to Acquisition > Campaigns and filter by utm_source=salesforce to see all traffic from Salesforce.
Q: What UTM parameters should I use for Salesforce?
A: At minimum: utm_source=salesforce, utm_medium=email, and utm_campaign=your-campaign-name. Add utm_term for keyword-level tracking and utm_content for A/B test variants.
Q: Is TrackLinks free?
A: Yes — 100% free with no sign-up, no limits, no watermark. Generate as many tracking URLs as you need for all your campaigns.