UTM Builder for Mailchimp Campaigns

What is the UTM Builder for Mailchimp Campaigns?

Create auto-tagged UTM links for Mailchimp email marketing campaigns. Pre-filled with utm_source=mailchimp and utm_medium=email, this builder lets you create clean tracking links in seconds — no copy-paste errors, no broken conventions.

How to Use the UTM Builder for Mailchimp Campaigns

Step 1: Paste your landing page URL. Step 2: utm_source=mailchimp is pre-filled. Step 3: Enter your campaign name (e.g. spring-sale). Step 4: Optionally add utm_term and utm_content for A/B testing. Step 5: Copy your tracking URL and paste it into your ad platform.

When to Use This UTM Builder for Mailchimp Campaigns

Use this builder when running Mailchimp campaigns and you need consistent, error-free UTM parameters for Google Analytics. Perfect for tracking ad performance across multiple campaigns, ad sets, and creatives. Create auto-tagged UTM links for Mailchimp email marketing campaigns.

About This Tool

Create auto-tagged UTM links for Mailchimp email marketing campaigns.

Frequently Asked Questions

Q: How do I track Mailchimp campaigns in Google Analytics?
A: After generating your tracking URL here, use it as the destination URL in your ad. In Google Analytics, go to Acquisition > Campaigns and filter by utm_source=mailchimp to see all traffic from Mailchimp.

Q: What UTM parameters should I use for Mailchimp?
A: At minimum: utm_source=mailchimp, utm_medium=email, and utm_campaign=your-campaign-name. Add utm_term for keyword-level tracking and utm_content for A/B test variants.

Q: Is TrackLinks free?
A: Yes — 100% free with no sign-up, no limits, no watermark. Generate as many tracking URLs as you need for all your campaigns.